Harry Potter and the Cursed Child

LFP produced the largest ever Times Square Billboard takeover to launch the worldwide re-branding of the Harry Potter theatrical Franchise.

In connection with agency partner, we managed the synchronization of 51 billboards, permitting, multi camera recording, Influencer and VIP attendance and live celebrity interactions.

This event was voted as in Inc magazines list of top 6 most effective marketing events of 2019 saying “these companies and their brands found new ways to catch attention.”