Opel Adam Paris Motor Show

Paris Motor Show

Working with one of the premiere Automotive communication agencies, Lynda created a unique pre-event poetry slam that powerfully communicated the youthful personality and individuality of the new Opel Adam concept car.

Securing iconic Parisian cafes with the assistance of local location scouts. Journalists were invited to one a series of events at various cafes, during which spoken word artists unexpectedly arose – performing original thematic poetry. We were responsible for all aspects of this event from securing the venues, menus, scheduling and creating the original content.