Radius Fitness, a part of NBC Sports, created by the former president of NBCU Digital, was a premium, subscription based fitness app.
Lynda Field Productions was the exclusive producing team for all media, consumer and influencer activations and promotions including production, event support, logistics management, sponsor integration, venue booking, promotional items, VIP handling, and contracting for all Radius integrations for the entirety of the project’s lifespan.
In addition to numerous influencer, media and VIP projects, LFP produced activations for Radius at notable events such as the SuperBowl, CES, SxSW and Sweaty Saturday.
